Experienced copywriter based in Leeds, Yorkshire
- Copywriter required?
Need a copywriter? Welcome...
Looking for a professional copywriter? An established copywriter who will make a real difference to your sales? A UK copywriter who knows how to use exactly the right blend of strategy, tactics and words to encourage repeat business and build brand loyalty? Welcome to Leeds-based Creative Copy.
Creative Copy Copywriting Services is run by Bev Osborne, an experienced freelance copywriter with over 27 years of delivering order-generating copywriting for UK businesses - from sole traders and SMEs through to top names like BT, Bass, British Gas, Parcelforce, Portakabin, the Royal Mint, Damart and many more.
First-class copywriting services from an experienced UK copywriter
No matter what your product or service, whether you are a large or small business, a SME or a sole trader, I have the hands-on copywriting experience to produce first-class copywriting services that generate orders - quickly, to brief and at affordable rates.
- Why use me
Copywriting services that generate sales
Are you getting real value from your existing copywriting? Is your website generating as much business as it should be? Creative Copy Copywriting Services is run by a UK copywriter with over 27 years of creating order-generating copywriting - from websites and brochures through to sales letters, press releases and case studies, plus everything in between.
As a long-established professional copywriter, my copywriting is powerful, engaging and extremely cost-effective - exactly what great copywriting should be, which is why a good 90-per-cent of my copywriting business is repeat-business and why the bulk of my client base has been with me for many, many years.
An effective copywriter
My copywriting works because it's based on proven advertising and direct response principles, learned over many years at the sharp-end of UK advertising and direct marketing. As an experienced copywriter, I know what works and what doesn't - plus all the copywriting 'tricks of the trade' that translate your thinking into dynamic copywriting that gets results.
So if you're looking for an effective copywriter for your next copywriting project, go for experience. My copywriting is affordable and it's specifically aimed at increasing your market share and building your business. Contact me for a competitive quote.
- How it works
Copywriting where every word counts
With effective copywriting, every word and phrase counts. Every headline, sub-heading and paragraph needs to be pure undiluted persuasion. This is what you get with copywriting from the Creative Copy copywriter. And it's why businesses use me as their regular copywriter time and time again.
How the copywriting process works
First we'll talk over the phone or email so I can get a feel for your business, its products or services and the kind of message you want to convey in your copywriting. Next, I may send you a checklist so you can supply the kind of background details I need. Then I'll email some draft copywriting for your comments followed by a final version for you to agree. That's how fast and straightforward it is. And no copywriting project is too large or too small. Why not contact me for a competitive quote?
- Save money
A great-value copywriter - save money, make money
With over 27 years of copywriter experience behind me there isn't much I don't know about writing response-driven copywriting. I specialise in getting it right first time and working quickly. Because time is money, this means you get the first-rate copywriting you need at a very reasonable price. On top of this, because my copywriting generates business you get more revenue. So when you think about it, my copywriting delivers exceptional value on every count. See what other businesses say about the effectiveness of my copywriting services.
- Free evaluation
Worried about your current copywriting? Get a professional copywriter opinion - FREE
Your business depends on its sales and loyal customer base to survive. So if your existing copywriting isn't working, it could be costing you £thousands in lost revenue. As an experienced copywriter, I can instinctively identify copywriting strengths and weaknesses. And within no time, I can re-work the same material into powerful copywriting that generates response and builds business.
How the free evaluation service works
Simply send me a link to your current copywriting or email me a copy of your sales letter or brochure and I'll get back to you with my opinion. It may be that you simply need to tweak a thing or two, or re-order your paragraphs. Or you might need a total re-write. But whichever way, as (hopefully) your future copywriter, you can trust me to be completely honest and unbiased. And there's never, ever any pressure to use my copywriting services. Email me now.
Just a few of the many genuine testimonials I've received as a copywriter
"Exactly the copywriting style I had in mind, Bev: fun to read and on-target but above all engaging" and "I so enjoyed reading this page of copy! It is wonderful!"
"Thanks Bev, I’ve had a quick look at the draft sales letter and my first impression is good (as I’ve come to expect from you!)"
"You're fantastic and may we continue working together for many more years."
"We sent out a stack of sales letters last week and within 48 hours we'd already had 8 people on the phone - and that's even before our sales people started following up with calls. I know that every time I talk to you, Bev, I'm going to make money which is great!"
"I believe the letter you have provided has been the strongest we have had for any campaign to date."
A Yorkshire copywriter offering a UK-wide service
As a Leeds-based copywriter I provide copywriting services for businesses across the UK. So whether you're looking for copywriters in Yorkshire or anywhere else, Creative Copy delivers the powerful copywriting services you require - on time, to brief and to budget.
Creative Copy also offers technical / engineering writing services, provided by Paul Osborne, our specialist Leeds-based electrical and mechanical engineering consultant / technical writer.About Creative Copy
- services overview
- brochures / leaflets
- sales letters / emailers
- case studies
- press releases
- newsletters / articles
HSBC's move to shift UK-based IT jobs overseas to Poland, China and India as part of its grand plan to cull 8,000 UK staff – AND get some of them to train their overseas replacements!!! – reminds me of the 'good old days' of the UK-based Midland Bank, before 'employer of choice' (as it likes to be known) HSBC took over. Back in the early 1980s (before I became a copywriter), one of my friends acquired a floppy 45rpm record produced by the Midland Bank as part of an advertising campaign to promote its tag line: The Listening Bank...more
I love it when a client tells me that one of my sales letters has generated loads of business. Like this email from a client not too long ago: "We sent out a stack of sales letters last week and within 48 hours we’d already had 8 people on the phone – and that’s even before our sales people started following up with calls. I know that every time I talk to you, Bev, I’m going to make money which is great!"...more
Apologies for being quiet on the blogging front, but I’ve been S.O. B.U.S.Y., which – of course – is a good thing. All bar one copywriting project has been from existing clients, many of whom go back literally YEARS. The exception was a company based in Europe who asked me to Anglicise a translation for a product leaflet. Basically, it needed a total rewrite, but they were so happy with the result that they sent me a second copywriting project – a trade advertisement – to write straight away...more
Okay, so what’s been on the copywriting menu this week? I’ve had the celebrity chef’s website again (copywriting for the recipe pages this time) followed by a case study for a company that supplies sea fish across the world. I’ve also been copywriting for a very old and regular client – a design agency which has probably put more copywriting my way than anyone else; we go back to 2003. (By the way I’m thrilled to have been included on their new website as their official copywriter!)...more
Next week I’ve got a meeting with the marketing manager of a long-standing client to talk through the company’s new branding – supplied by a design agency that specialises in corporate branding. From what I’ve seen so far, the new branding looks amazing: slick, creative and professional. And, when I think back to 2007 when I first met with this business, I can scarcely believe how far they have come...more
Nothing, except that I’ve been copywriting for all three today. The thing is, as a copywriter, you have to be able to switch from one completely unrelated product or service to another, often in the blink of an eye. Not only this but you have to adopt the appropriate tone of voice – for that particular market and media type. For instance two out of the three projects comprised website copy; the other was a sales letter. Very different. Yet it’s the kind of thing that, as an experienced copywriter...more
Oh no, my favourite holiday cottage website has been completely redesigned beyond all recognition! And now it’s really difficult to find what I want. I was used to the old website which, although quite dated, did the job splendidly. And I loved the way the old website reflected the personality of the holiday cottage company as a small, friendly business based in a tiny Devon village, almost like the proverbial 'corner shop'...more
Yes, I’ve just checked my files and I’ve been copywriting for one of today's clients since early 2003! So we’re into our thirteenth year together. I’ve been copywriting for 27 years in total which means that I’ve been copywriting for this software solutions company for almost half that time. Today I’ve also been copywriting for a design studio client who has been with me since 2004, which is pretty good going...more
In fact January has been a really busy month for copywriting. But these last two weeks have been exceptionally busy, starting with a huge website for a celebrity chef and two batches of social media copywriting: one for a business networking organisation and the other about an award-winning college website...more
Here’s a great website which I found really helpful when I was trying to drag a regular PowerPoint presentation into the 21st century. Having an application like Photoshop helps, but you can still inject life into your PowerPoint presentation simply by changing the colours and fonts...more
I have spent much of the morning 'on hold' while trying to get through to a large Yorkshire car dealership. I’m buying a new car and they told me I could reserve a certain vehicle for 48 hours by paying a £200 reservation fee....more
How refreshing to actually get an imaginative TV advertisement for a change, this time from Mars, its first TV ad for Celebrations (chocolates) in 10 years. The ad is by one of the big advertising agencies: Abbott Mead Vickers BBDO. Campaign magazine says:more