Experienced copywriter based in Leeds, Yorkshire
Need a copywriter? Welcome...
Looking for a professional copywriter? An established copywriter who will make a real difference to your sales? A UK copywriter who knows how to use exactly the right blend of strategy, tactics and words to encourage repeat business and build brand loyalty? Welcome to Leeds-based Creative Copy!
Copywriting services that generate sales
Creative Copy Copywriting Services is run by Bev Osborne, an experienced freelance copywriter with over 27 years of delivering order-generating copywriting for UK businesses - from sole traders and SMEs through to top names like BT, Bass, British Gas, Parcelforce, Portakabin, the Royal Mint, Damart and many more.
No matter what your product or service, whether you are a large or small business, and regardless of how competitive your marketplace, I have the hands-on copywriting experience to produce first-class copywriting services that generate orders - quickly, to brief and at affordable rates.
A Yorkshire copywriter offering a UK-wide service
As a Leeds-based copywriter I provide copywriting services for businesses across the UK. So whether you're looking for copywriters in Yorkshire or anywhere else, Creative Copy delivers the powerful copywriting services you require - on time, to brief and to budget.
Creative Copy also offers technical / engineering writing services, provided by Paul Osborne, our specialist Leeds-based electrical and mechanical engineering consultant / technical writer.About Creative Copy
- services overview
- brochures / leaflets
- sales letters / emailers
- case studies
- press releases
- newsletters / articles
HSBC’s move to shift UK-based IT jobs overseas to Poland, China and India as part of its grand plan to cull 8,000 UK staff – AND get some of them to train their overseas replacements!!! – reminds me of the ‘good old days’ of the UK-based Midland Bank, before ’employer of choice’ (as it likes to be known) HSBC took over. Back in the early 1980s (before I became a copywriter), one of my friends acquired a floppy 45rpm record produced by the Midland Bank as part of an advertising campaign to promote its tagline: The Listening Bank...more
I love it when a client tells me that one of my sales letters has generated loads of business. Like this email from a client not too long ago: "We sent out a stack of sales letters last week and within 48 hours we’d already had 8 people on the phone – and that’s even before our sales people started following up with calls. I know that every time I talk to you, Bev, I’m going to make money which is great!"...more
Apologies for being quiet on the blogging front, but I’ve been S.O. B.U.S.Y., which – of course – is a good thing. All bar one copywriting project has been from existing clients, many of whom go back literally YEARS. The exception was a company based in Europe who asked me to Anglicise a translation for a product leaflet. Basically, it needed a total rewrite, but they were so happy with the result that they sent me a second copywriting project – a trade advertisement – to write straight away...more
Okay, so what’s been on the copywriting menu this week? I’ve had the celebrity chef’s website again (copywriting for the recipe pages this time) followed by a case study for a company that supplies seafish across the world. I’ve also been copywriting for a very old and regular client – a design agency which has probably put more copywriting my way than anyone else; we go back to 2003. (By the way I’m thrilled to have been included on their new website as their official copywriter!)...more
Next week I’ve got a meeting with the marketing manager of a long-standing client to talk through the company’s new branding – supplied by a design agency that specialises in corporate branding. From what I’ve seen so far, the new branding looks amazing: slick, creative and professional. And, when I think back to 2007 when I first met with this business, I can scarcely believe how far they have come...more
Nothing, except that I’ve been copywriting for all three today. The thing is, as a copywriter, you have to be able to switch from one completely unrelated product or service to another, often in the blink of an eye. Not only this but you have to adopt the appropriate tone of voice – for that particular market and media type. For instance two out of the three projects comprised website copy; the other was a sales letter. Very different. Yet it’s the kind of thing that, as an experienced copywriter...more
Oh no, my favourite holiday cottage website has been completely redesigned beyond all recognition! And now it’s really difficult to find what I want. I was used to the old website which, although quite dated, did the job splendidly. And I loved the way the old website reflected the personality of the holiday cottage company as a small, friendly business based in a tiny Devon village, almost like the proverbial 'corner shop'...more
Yes, I’ve just checked my files and I’ve been copywriting for one of today's clients since early 2003! So we’re into our thirteenth year together. I’ve been copywriting for 27 years in total which means that I’ve been copywriting for this software solutions company for almost half that time. Today I’ve also been copywriting for a design studio client who has been with me since 2004, which is pretty good going...more
In fact January has been a really busy month for copywriting. But these last two weeks have been exceptionally busy, starting with a huge website for a celebrity chef and two batches of social media copywriting: one for a business networking organisation and the other about an award-winning college website...more
Here’s a great website which I found really helpful when I was trying to drag a regular PowerPoint presentation into the 21st century. Having an application like Photoshop helps, but you can still inject life into your PowerPoint presentation simply by changing the colours and fonts...more
I have spent much of the morning 'on hold' while trying to get through to a large Yorkshire car dealership. I’m buying a new car and they told me I could reserve a certain vehicle for 48 hours by paying a £200 reservation fee....more