Freelance copywriter based in Leeds, Yorkshire

CREATIVE COPY COPYWRITING SERVICES: 27 years as a copywriter for UK businesses of all types and sizes
copywriting services from an award-winning UK copywriter
Need a copywriter? Welcome...

Looking for a professional copywriter? An established copywriter who will make a real difference to your sales? A UK-based copywriter who knows how to use exactly the right blend of strategy, tactics and words to encourage repeat business and build brand loyalty? Welcome to Leeds-based Creative Copy!

Copywriting services that generate sales

Creative Copy Copywriting Services is run by Bev Osborne, an experienced freelance copywriter with over 27 years of delivering order-generating copywriting for UK businesses - from sole traders and SMEs through to top names like BT, Bass, British Gas, Parcelforce, Portakabin, the Royal Mint, Damart and many more.

No matter what your product or service, whether you are a large or small business, and regardless of how competitive your marketplace, I have the hands-on copywriting experience to produce first-class copywriting that generates orders - quickly, to brief and at affordable rates.

You can read more about me here. Then, to get an experienced freelance copywriter working for your business, contact me for a competitive quote. Or call 0113 266 5785.

A Yorkshire copywriter offering a UK-wide service

As a Leeds-based copywriter I provide copywriting services for businesses across the UK. So whether you're looking for copywriters in Yorkshire or anywhere else in the UK, Creative Copy delivers the powerful copywriting services you require - on time, to brief and to budget.

Creative Copy also offers technical / engineering writing services, provided by Paul Osborne, our specialist Leeds-based electrical and mechanical engineering consultant / technical writer.

About Creative Copy

Copywriter Testimonials

"Alan and Janice are so happy with your copywriting style that they already see the benefit of spending a monthly budget with you, and will probably be asking you to write/edit at least one monthly blog article with Janice's input. This is a cornerstone for me [website designer / developer], thanks to your work. They now believe in the value of quality content over 'a pretty website'... As Alan commented: 'Exactly the copywriting style I had in mind, Bev: fun to read and on-target but above all engaging.' Janice says: 'I so enjoyed reading this page of copy! It is wonderful!'" more testimonials
"We sent out a stack of sales letters last week and within 48 hours we'd already had 8 people on the phone - and that's even before our sales people started following up with calls. I know that every time I talk to you, Bev, I'm going to make money which is great!" more testimonials
"I believe the letter you have provided has been the strongest we have had for any campaign to date." more testimonials
"Both documents look great, read well and have saved me hours and hours of anxious toil over the keyboard. It is an interesting feeling of relief having put the task in the hands of a professional and getting back just what the doctor ordered. The amount of times the boot is on the other foot and we see customers trying to save a bob or two by doing their own copywriting. They may save themselves 50 or 60 quid but the result ends up like a real dog's dinner - and it must do more to put people off than anything else. Many thanks once again for your super speedy help, patience and guidance." more testimonials

Copywriter blog

Food for thought when it comes to updating a website

Oh no, my favourite holiday cottage website has been completely redesigned beyond all recognition! And now it’s really difficult to find what I want. I was used to the old website which, although quite dated, did the job splendidly. And I loved the way the old website reflected the personality of the holiday cottage company as a small, friendly business based in a tiny Devon village, almost like the proverbial 'corner shop'...

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Today’s clients have been with me since 2003 & 2004!

Yes, I’ve just checked my files and I’ve been copywriting for one of today's clients since early 2003! So we’re into our thirteenth year together. I’ve been copywriting for 27 years in total which means that I’ve been copywriting for this software solutions company for almost half that time. Today I’ve also been copywriting for a design studio client who has been with me since 2004, which is pretty good going...

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Gosh, it’s been a busy couple of weeks!

In fact January has been a really busy month for copywriting. But these last two weeks have been exceptionally busy, starting with a huge website for a celebrity chef and two batches of social media copywriting: one for a business networking organisation and the other about an award-winning college website...

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PowerPoint presentation lacking 'oomph'?

Here’s a great website which I found really helpful when I was trying to drag a regular PowerPoint presentation into the 21st century. Having an application like Photoshop helps, but you can still inject life into your PowerPoint presentation simply by changing the colours and fonts...

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“We pride ourselves in our outstanding customer service…” De da de da de da

I have spent much of the morning 'on hold' while trying to get through to a large Yorkshire car dealership. I’m buying a new car and they told me I could reserve a certain vehicle for 48 hours by paying a £200 reservation fee....

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In an age of bad TV advertising, this Mars Xmas ad gets my vote

How refreshing to actually get an imaginative TV advertisement for a change, this time from Mars, its first TV ad for Celebrations (chocolates) in 10 years. The ad is by one of the big advertising agencies: Abbott Mead Vickers BBDO. Campaign magazine says:

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Yay! Being a freelance copywriter means NO Xmas parties!

I hate office Christmas parties with a passion having many memories of waking up the next morning with excruciating memories of the night before. Take the Xmas party back in 1987-ish...

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Another moan: websites you have to sign up to before they’ll allow access

...You know... those website urls you click on and you can’t get any further without signing up for a newsletter? So what do I do? I back-click of course. Sorry, but I get enough emails and newsletters (yes, the knitting newsletters keep coming at the rate of at least two per week… AND IN DUPLICATE EACH TIME for some unknown reason… aaarrrggghhh!). The rule of thumb...

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Let’s ask customers what they think – and make it impossible for them to respond!

As ever, the service at our local Post Office this afternoon was unfriendly and tedious, with a long queue and just one person serving – the most miserable woman on the planet. So I picked up a yellow "Your chance to win 1 of 5 giftcards worth £100" card which invites customers to tell the Post Office what they think...

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A big massive huge YUCK – is the BT Infinity ad the most tasteless ad on TV?

I don’t know if it’s just me, but every time that awful BT Infinity ‘big lady’ ad pops up on the telly I feel physically sick. I can’t even imagine how the creative pitch went. Well I can have a go...

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Not too much, not too little… Just right. Some thoughts on after-sales follow-up activities.

On Friday evening I placed an order for knitting yarn at www.loveknitting.com. I was impressed with their website and the 15% off your first order pop-up that kicks in when you might be thinking of leaving the site to compare prices elsewhere. And the fact that they got me to sign up for a newsletter in order to receive this discount. I was even more impressed...

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