As an experienced copywriter, I've been at the sharp end of UK advertising, sales and marketing for over 20 years, both as a permanent copywriter and a freelance copywriter generating sales for top-name brands as well as a huge range of other products and services.
When choosing a copywriter, it's vital to choose a copywriter that's actually worked in a real-world advertising agency.
Not all copywriters have which is like employing a builder who's never been through a formal apprenticeship. It's risky and you won't get the kind of results you want.
As a copywriter I've worked in some of the UK's leading advertising and marketing agencies on brands like Bass, Parcelforce, Thomson Travel and many more.
As a freelance copywriter I've continued to work with top agencies as well as building a strong client base that includes many well-known brands plus businesses of all types and sizes from a broad range of market sectors.
The result is that as a copywriter I have an incredible depth and breadth of experience. I can write just about anything, in any tone of voice. It also means that meeting 11th hour deadlines, tackling challenging briefs and keeping to budget is second nature.
As a direct response copywriter, my copywriting has always been about generating results.
It's why most of my business is repeat business or comes from word-of-mouth recommendations.
It's also why, over the years, my copywriting has won awards from organisations like the Direct Marketing Association.
In fact I've even written direct mail packs for the Direct Marketing Association itself (see the small 'mad scientist' image on the left).
Unfortunately, no. These days literally anyone can set themselves up as a copywriter on the internet. And they do. I know, because businesses often ask me to re-write copy written by other 'copywriters'.
I don't just have 20 years' experience as a copywriter, I also learned my copywriting trade in genuine advertising and direct marketing agencies. Not just 'any old' agencies, but some of the leading advertising and direct marketing agencies in the North of England, the 'heartland' of British direct marketing.
In other words, I have been specifically trained to write copy that persuades people to respond - whether it's a sales letter, website, advertorial or whatever. Which, at the end of the day, is precisely what you want.
With me as your copywriter you also get exceptional value. And because I normally quote for the whole project in advance, you know exactly how much it will cost - with no nasty surprises when it comes to the bill. Also, unlike some copywriters, there's no minimum charge. So why pay more when you can get powerful copywriting - for less?
Well of course, nothing is guaranteed; I can only go on the kind of results I've been getting for other businesses.
As an example, I run out a weekly email campaign that consistently generates great response. Week on week these results keep getting better.
Another client is having to turn away business; she simply can't fulfil the level of enquiries coming in.
Also, a good ninety per cent of my business is repeat business from clients that are delighted with the results.
Put simply, if I wasn't achieving outstanding results they wouldn't come back for more!